Children's Radio (SAMIP member) team interviewing someone

Amplify South Africa

Tailored support for South African media

Amplify South Africa ran between February 2024 – March 2026 and provided tailored mentoring, capacity strengthening and grant funding to selected independent media. It focused on enhancing revenue streams, expanding audience reach and exploring innovative business models and built on the success of MDIF’s South Africa Media Innovation Program (SAMIP) which, from 2017 to 2023, worked with 27 media outlets and carried out six investments.

The program was funded by the International Fund for Public Interest Media.

Key features

  • Bespoke one-on-one coaching and training to drive business growth
  • Diverse media management advice by local and international experts
  • Support from media start-up specialists to identify and develop optimal business strategies and models
  • Focus on developing new revenue streams and building audience, while maximizing engagement and customer experience
  • Advice on organization, leadership, project structure and execution workflow
  • Targeted grant funding tied to capacity support to maximize effectiveness
  • Workshops, hands-on-training and opportunities to connect with industry experts and fellow participants to gain insights from successful real-world examples

Advisory Committee

The Advisory Committee (AC) played a crucial role in the review and selection of successful candidates for support from Amplify South Africa. 

William Shoki

Editor, Africa is a Country

Mapi Mhlangu

Founder and Managing Director, MInsight Content Creation

Bilal Randeree

Chief Program Officer

Department:  Investment CommitteeProgram

Catherine Gicheru

Director, Africa Women Journalism Project

Khadija Patel

Journalist-in-Residence, International Fund for Public Interest Media

Participating Media

All Protocol Observed logo

Type: Digital

All Protocol Observed publishes The Continent, an award-winning African weekly newspaper designed to be shared on Whatsapp, which reaches 21,000 subscribers in 140 countries.

Cape Town TV logo

Type: Broadcast

Cape Town TV is a non-profit, free-to-air, community television station serving as a tool for development and social change in the greater Cape Town metropolitan area.

Currency News logo

Type: Digital

 Currency is a financial, economic and business news start-up with a non-profit division focused on investigative journalism and training and mentoring Black journalists in business reporting.

Inada Community Radio logo

Type: Broadcast

İnanda 88.4 FM is an award-winning family broadcaster servicing the INK Area in eThekwini Municipality, KZN. Broadcasting in both Zulu and English, it celebrates local talent, fosters connection and amplifies the voices of its vibrant community.

Likhanyile group logo.

Type: Digital

Likhanyile is a boutique media company that produces two Zulu publications, the online business-focused, Umbele, and a Zulu education and careers publication, Umkhanyisi, which is distributed via WhatsApp to high school learners and teachers.

Mamba.lgbt logo

Type: Digital

Mamba Online is South Africa’s longest-running independent LGBTIQ+ online news and community platform with the purpose of informing, empowering, visibilizing and engaging South Africa’s LGBTIQ+ community.

Nhluvuko Media Group logo

Type: Print

Nthavela is a XiTsonga-language tabloid newspaper that circulates in the mainly rural areas of north-eastern Limpopo province, where most residents are XiTsonga-speakers.

Politically Aweh logo

Type: Digital

Politically Aweh is an award-winning youth-oriented explanatory news show that uses humour and satire to raise awareness about important issues to mobilize youth participation in the democratic process.

Pulse FM logo

Type: Broadcast

Pulse FM 92.9 is a urban contemporary commercial radio station, offering 70% music and 30% talk content, that promotes local business, lifestyle and tourism in North-West Province.

Vutivi logo

Type: Digital

Vutivi Business News is a digital platform offering news and real small business experience, opportunities, trends and resources to the Small Medium Micro Enterprises readership.

Xenor Projects logo

Type: Digital/Print

Xenor Projects is an independent, hyper-local community media publishing house and passionate guardian of three community print and digital publications, Globe Post, Orange Farm News and Walkerville & Savanna City Times.

Zoutnet CC logo

Type: Digital/Print

Zoutnet CC is an independent news publisher, started publishing online in 1997, catering for residents of the Vhembe area, in northern South Africa, publishing two newspapers, the Limpopo Mirror and the Zoutpansberger.

Partner highlights

Amplify South Africa worked closely with partner media outlets to develop the tools and skills they needed to experiment with revenue and audience generation opportunities and test new business models. Here are some examples.

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