
Amplify South Africa
Tailored support for South African media
Amplify South Africa ran between February 2024 – March 2026 and provided tailored mentoring, capacity strengthening and grant funding to selected independent media. It focused on enhancing revenue streams, expanding audience reach and exploring innovative business models and built on the success of MDIF’s South Africa Media Innovation Program (SAMIP) which, from 2017 to 2023, worked with 27 media outlets and carried out six investments.
The program was funded by the International Fund for Public Interest Media.
Key features
- Bespoke one-on-one coaching and training to drive business growth
- Diverse media management advice by local and international experts
- Support from media start-up specialists to identify and develop optimal business strategies and models
- Focus on developing new revenue streams and building audience, while maximizing engagement and customer experience
- Advice on organization, leadership, project structure and execution workflow
- Targeted grant funding tied to capacity support to maximize effectiveness
- Workshops, hands-on-training and opportunities to connect with industry experts and fellow participants to gain insights from successful real-world examples
Advisory Committee
The Advisory Committee (AC) played a crucial role in the review and selection of successful candidates for support from Amplify South Africa.
William Shoki
Editor, Africa is a Country
Will is currently serving as Editor at ‘Africa is a Country’ and he also hosts the publication’s podcast. A respected researcher, academic and writer, he is known for long-form pieces that weave in-depth research with sharp political and social commentary. Will has written for The New York Times, Jacobin and Al Jazeera+ in addition to South African publications such as the Mail & Guardian. He has risen through the ranks at Africa is a Country and serves on the editorial collective of Amandla Magazine.
Mapi Mhlangu
Founder and Managing Director, MInsight Content Creation
With more than 23 years of newsroom experience, Mhlangu is the former Managing Director and Editor-in-Chief of South Africa’s first 24-hour news channel, eNCA. She cut her teeth in radio news at the SABC, before transitioning to television news. During her time at eNCA, she was instrumental in the development of young television reporters, before rising the ranks to be Editor-in-Chief. Mhlangu has since made the transition from the newsroom to entrepreneur. She is the founder and Managing Director of MInsight Content Creation, which provides solutions and holistic communications strategies for local and international organizations. The company has built a formidable track record of designing organization-specific communications strategies for various local and international business entities, social and food security initiatives, and tourism bodies, among others. Mhlangu holds an MBA from Henley Business School and is a former Duke University Media Fellow. An avid reader, political scholar and journalism training advocate, Mhlangu is also a mentor to many in the industry. She has also served as a judge on the Emmy’s for television news, and the Standard Bank Journalism Awards.
Bilal Randeree
Chief Program Officer
Reporting to the CEO, Bilal, as the Chief Program Officer, has the ultimate responsibility for the programmatic direction of MDIF investments and effective design, budgeting, fundraising and implementation of all Amplify programs and any other special programs. He is also responsible for the implementation of global strategy and coordination of all program related activities, managing the work of Regional Program Directors and directly managing relationships with clients and pipeline in the Middle East.
Catherine Gicheru
Director, Africa Women Journalism Project
Catherine Gicheru is the founder and director of the Africa Women Journalism Project (AWJP), established during her International Center for Journalists (ICFJ) Knight Fellowship. The AWJP equips women journalists with the skills and resources to drive nuanced, evidence-based journalism that sheds light on crucial but under-reported issues affecting women and other marginalized groups in society, and works to strengthen the voices of women journalists by helping them to become innovators in their newsrooms. Catherine leads a team of journalists, mentors and data analysts in Ghana, Kenya, Nigeria, Tanzania, Uganda, South Africa and Senegal. She has worked with The Nation Media Group and the Star newspaper in Kenya in roles ranging from investigative reporting to editorial leadership and advocating for women’s voices and perspectives to be heard and respected within newsrooms.
Khadija Patel
Journalist-in-Residence, International Fund for Public Interest Media
Khadija is the former Editor-in-Chief of the Mail & Guardian in South Africa, the co-founder of the youth-driven, award-winning digital news startup, The Daily Vox, and the Vice-Chairperson of the International Press Institute (IPI) in Vienna. As a journalist, her work has appeared on Sky News, Al Jazeera, The Guardian, Quartz, City Press and the Daily Maverick, among others. She is also a research associate at WISER (Wits Institute for Social and Economic Research at the University of Witwatersrand) and is passionate about the protection and enhancement of global media as a public good.
Participating Media

Type: Digital
All Protocol Observed publishes The Continent, an award-winning African weekly newspaper designed to be shared on Whatsapp, which reaches 21,000 subscribers in 140 countries.

Type: Broadcast
Cape Town TV is a non-profit, free-to-air, community television station serving as a tool for development and social change in the greater Cape Town metropolitan area.

Type: Digital
Currency is a financial, economic and business news start-up with a non-profit division focused on investigative journalism and training and mentoring Black journalists in business reporting.

Type: Broadcast
İnanda 88.4 FM is an award-winning family broadcaster servicing the INK Area in eThekwini Municipality, KZN. Broadcasting in both Zulu and English, it celebrates local talent, fosters connection and amplifies the voices of its vibrant community.

Type: Digital
Likhanyile is a boutique media company that produces two Zulu publications, the online business-focused, Umbele, and a Zulu education and careers publication, Umkhanyisi, which is distributed via WhatsApp to high school learners and teachers.

Type: Digital
Mamba Online is South Africa’s longest-running independent LGBTIQ+ online news and community platform with the purpose of informing, empowering, visibilizing and engaging South Africa’s LGBTIQ+ community.

Type: Print
Nthavela is a XiTsonga-language tabloid newspaper that circulates in the mainly rural areas of north-eastern Limpopo province, where most residents are XiTsonga-speakers.
Type: Digital
Politically Aweh is an award-winning youth-oriented explanatory news show that uses humour and satire to raise awareness about important issues to mobilize youth participation in the democratic process.

Type: Broadcast
Pulse FM 92.9 is a urban contemporary commercial radio station, offering 70% music and 30% talk content, that promotes local business, lifestyle and tourism in North-West Province.

Type: Digital
Vutivi Business News is a digital platform offering news and real small business experience, opportunities, trends and resources to the Small Medium Micro Enterprises readership.

Type: Digital/Print
Xenor Projects is an independent, hyper-local community media publishing house and passionate guardian of three community print and digital publications, Globe Post, Orange Farm News and Walkerville & Savanna City Times.

Type: Digital/Print
Zoutnet CC is an independent news publisher, started publishing online in 1997, catering for residents of the Vhembe area, in northern South Africa, publishing two newspapers, the Limpopo Mirror and the Zoutpansberger.
Partner highlights
Amplify South Africa worked closely with partner media outlets to develop the tools and skills they needed to experiment with revenue and audience generation opportunities and test new business models. Here are some examples.











