Media Advisory Services

In Indonesia, MAS provided comprehensive technical assistance in editorial tools, audience development and efficiency improvements to a client. We conducted an audit of their data governance and internal data sharing protocols, enhancing their team’s capacity to handle large data sets for further mining. Additionally, we collaborated with the partner on SEO to reduce reliance on social media traffic. Through targeted training and strategic optimization, we improved capacity to work on data journalism pieces and increased traffic from search: the result was a more robust digital presence and improved efficiency for the client.

In Ukraine, MAS worked with a client to facilitate their transition from an ad-supported to a reader-supported business model. Focusing on senior management and execution, we worked closely to revamp their operations and strategy. Recognizing the potential of reader support, the client received spontaneous donations from their readers during the Covid pandemic. Building upon this momentum, we assisted them in developing a new subscription model to ensure the sustainability of their newsroom operations. By embracing this shift and diversifying their revenue streams, the client took a significant step towards achieving long-term sustainability and reducing their reliance on advertising or grants.

In Hungary, MAS assisted a client to leverage technology and accelerate their growth in news delivery. By harnessing emerging technologies, platforms and advanced analytics tools, MAS helped the client enhance their capabilities and streamline sales operations. The initiative involved the implementation of a Customer Relationship Management (CRM) system, enabling them to launch a membership program with targeted offerings. This strategic use of CRM translated into increased sales, automated sales campaigns and improved customer retention. MAS empowered the client to leverage data and technology to drive their business forward, creating a more efficient and impactful subscription system.

MAS played a vital role in improving financial management and building long-term sustainability for a Brazilian news organization. With MAS support, the client gained a deeper understanding of their audience, leading to increased engagement and supporter numbers. We also helped formalize partnerships, draft contracts and establish solid administrative and financial foundations. Through workshops and collaborations, they learned about monetization strategies, digital products and data management. Internal and external specialists provided valuable guidance for the company in its early stage of exponential growth.

In Lebanon, we collaborated with a media organization to redefine their revenue strategy and achieve business growth. Through a comprehensive understanding of the digital media ecosystem, MAS hired experts that guided the leadership team in implementing reader support initiatives. By conducting a survey exercise, they identified key areas of interest for potential members, such as learning opportunities, community participation and supporting journalism. Leveraging the survey data, we recommended testable prototypes and tailored marketing messaging. As a result, the media organization successfully launched their membership program, generating positive outcomes. Ongoing collaboration with MAS ensures continuous improvements and progress in their revenue goals.

MAS has worked with numerous clients to ensure best practice corporate governance in areas ranging from creating strong management and advisory boards to support growth to introducing Employee Stock Ownership Plans (ESOP). For example, MAS assisted the transition of a company from being founder-led to a management structure that included hiring a CEO to drive growth so the founder could remain focused on ensuring excellent content. And in Latin America, we assisted a media company to hire a Chief Financial Officer for the first time, permitting new financial reporting and disciplines that have delivered impressive revenue growth.