We are delighted to announce that renowned brand strategist and subscription expert Danuta Bregula has joined MDIF’s Media Advisory Services (MAS) as Expert-in-Residence.
With more than 10 years’ high-level industry experience, Danuta will provide MDIF’s media clients with expert advice on subscriptions and brand strategy, covering issues including newsroom workflow, outreach, audience engagement and product offerings.
“We are thrilled that Danuta has agreed to join MDIF as Expert-in-Residence,” said Patricia Torres-Burd, Managing Director of Media Advisory Services, MDIF’s technical assistance hub. “Brand strategy lies at the heart of media growth and Danuta’s expertise will help our independent media clients design a more effective digital strategy, improve engagement and grow subscriptions.”
Danuta has worked and consulted for numerous media companies and subscription-based services. She recently led Business Development and Membership Strategy at the urban culture powerhouse newonce.media, one of Poland’s most vibrant media brands targeting Gen Z and Millenials, securing 10,000 paying subscribers of audio content in just 8 months and sitting on its Executive Board. She was previously responsible for digital strategy and subscriptions growth at Poland’s iconic Gazeta Wyborcza, the largest Polish opinion-making newspaper. Under her supervision, Gazeta Wyborcza became the most successful Polish paper in terms of reader revenue and number of paying digital subscribers, with more than 260,000 subscribers at the end of 2020, making it the 10th most successful title in Europe. The strategy was recognized by WAN-IFRA with the European Media Award for the ‘Best Paid Content Strategy in Europe’ in 2020.
Danuta also has extensive experience on the client side of consulting, including working on projects run by BCG, PWC, FT Strategies, Facebook Accelerator and Google News Initiative. She is an alumna of and teaching assistant for the Harvard professor-led Leadership Academy for Poland (Center for Leadership, 2020) and an alumna of the Leadership Academy of Women in Digital Media (Poynter Institute, 2018).