When Crown Television launched in 2021, its ambition was clear: to build a world-class broadcaster grounded in balanced journalism and reflective of Zambian society.
In just a few years, the station has expanded rapidly from a local broadcaster to a multi-platform presence, now available on DStv, GOtv, Topstar and StarTimes. This growth has enabled Crown TV to reach households across Zambia and the wider Southern African region, significantly increasing its visibility and influence.
At the heart of this growth is a strong commitment to both editorial integrity and inclusive leadership. Under CEO Mwape Zulu Kumwenda, Crown TV has positioned itself as a pioneer in gender equality within the media sector. It is currently the only local broadcaster in Zambia with a gender-balanced management team, supported by a culture of mentorship and professional development for women journalists.
This leadership approach has shaped not only the organization’s culture, but also its content. Crown TV produces a wide range of programming, from news and business analysis to entertainment, lifestyle and music, broadcast in both English and local languages. By investing in locally produced content and collaborating with creative partners, the station has strengthened its cultural relevance and audience connection.
Looking ahead, Crown TV is focused on scaling both its content and its audience. Over the next five years, the station plans to significantly increase investment in local productions, including dramas, reality shows and talk formats that reflect Zambian experiences. With audience growth expected to triple, the business is positioning itself for parallel growth in advertising, sponsorships and partnerships.
In a media landscape often shaped by political alignment or sensationalism, Crown TV’s emphasis on fair, balanced reporting has become a defining strength. Combined with its commitment to representation and local storytelling, this approach is building trust with audiences and credibility with partners.
Crown Television’s journey is one of intentional growth: proving that strong leadership, inclusive practices and investment in local content can redefine what modern broadcasting looks like in Zambia.