News

Clients provide news to more than 55 million people

In 2013, MDIF clients provided news and information to over 55.2 million people in countries where access to free and independent media is under threat, while generating a combined $107.4 million in sales.

The Impact Dashboard 2014 found that after five years of working with MDIF, client businesses grew their reach by a median of 33% and their sales by 115%.

It also found that clients ranging from local news websites to national broadcasters had a profound impact on their societies through reporting on corruption and government accountability. Across our portfolio, in 2013 87% of clients exposed corruption scandals in their country and 89% held government leaders accountable for their policy promises.

View our interactive Impact Dashboard presentation here or read the full publication here. Key findings by impact area include:

Reach

  • After five years of working with MDIF, client reach increased by a median of 33% (on average 136%)
  • From 2012 to 2013, total digital reach increased by 35% across the portfolio while total traditional reach decreased by 3%

Sales

  • After five years of working with MDIF, client sales increased by a median of 115% (on average 228%)
  • Clients averaged 25% annualized growth in sales during their first five years of involvement with MDIF

Viability

  • At the end of 2013, the median risk rating across the portfolio was 5.22, indicating an overall moderate level of risk
  • At the end of 2013, 42% of clients were rated low risk, 45% were rate moderate risk and 13% where rate high risk, according to MDIF’s audited risk-rating scale

Client Impacts on Society

  • In 2013, 87% of our clients reported on corruption scandals in their country
  • In 2013, 89% of our clients held their governments accountable for their policy promises

Read a review of the Impact Dashboard by CIMA’s Senior Director Mark Nelson here.

Share article

Newsletters