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The media industry is in a period of rapid technological change presenting unprecedented challenges – and opportunities – to news businesses.
While traditional print and broadcast media may prosper for years to come in some emerging markets, with audiences and advertising budgets moving online, all news businesses need to begin moving towards a digital future.
We provide clients with the advice and information they need to make critical decisions about the digital direction of their news business. We provide:
- practical business assistance, ranging from specialist one-on-one consulting to multi-client workshops on specific digital business issues. Our in-house specialists, or outside consultants if needed, provide clients with advice on issues ranging from developing digital products to how best to use ad networks;
- information and advice on how to navigate the transition through our Knowledge Bridge digital briefing and website. Tailored to the needs of news businesses in emerging democracies, the Knowledge Bridge filters, synthesizes and explains the best practices, strategies and resources that clients need to navigate the digital transition.